I was presented the rare opportunity: to create and establish a brand from (almost) the ground up. When I began with Gale Mayron, the owner, creator and visionary of Jao, she only had two products and an obscure Arabic style logo.
Ten years later, Jao is an internationally renowned brand of natural, multi-use products. I have built an online shopping system for both retail and wholesale. Jao has been recognized around the world for not only the quality of the products but for the packaging and brand as well. Goe Oil was included in the December 2013 show "Divine Details" at the American Institute of Graphic Arts (AIGA) National Design Center in NYC.
“I don’t know which is better – the quality and purity of the products or the retro-inspired package design” – Molly Dash, Everbrite Mercantile Co.